Our Story
We think it's time for a change. For real life experience and connections to define purpose. To step away from the screen - just for a moment - and re-discover our new reality.
We combine cultural experience marketing with strategy and adventure to unlock insights and get results.
By stepping back, we uncover new purpose, vision, and clarity - and apply it to create unique and amazing experiences - for brands, companies and customers.
Eric Shutt
Founder & Strategy Director
Eric Shutt is a Digital Strategy Director with experience that spans the world of scrappy startups, big agencies, and client work from small brands to Fortune 100 companies. An agency veteran of ISL (acquired by WPP), Eric has lead digital strategy and account teams for clients like Volkswagen, GE, Kroger, and Sam Adams.
When he's not thinking about your next big cultural experience marketing campaign, you can find Eric backcountry skiing and tandem bike touring the US.
Clients
Team & Partners
Katie Gage
Katie is a career and leadership coach, integrating experience in business, entrepreneurship, mindfulness and emotional intelligence to achieve personal & professional growth.
Find her outside hiking by waterfalls, hammock reading or tree climbing.
Joshua Cogan
Joshua Cogan is an Emmy Award-winning photographer and anthropologist, specialized in cultural storytelling for clients from New Balance and ESPN to National Geographic and the Smithsonian. His expertise across mediums has lead to work in print, motion and web on subjects from high-profile celebrities to everyday heroes.
Find him at home behind the lens everywhere from urban enclaves to the mountains of Nepal.
Mark Petruniak
Mark is an adventure photo & video producer, creative strategist, and entrepreneur in the fields of social enterprise, science, technology, and international development.
You can find him outside ice-climbing and traversing dirt roads by motorcycle.
Heather Rosson
Heather is a cross-channel marketing ace, with strong account leadership experience in the boutique agency world for clients from real estate to lifestyle brands.
Outside, she's as likely to be scoping the beach as lounging by an infinity pool in the mountains.
Jeremiah McCloud
Jeremiah has a unique lens on leadership as a former Marine Corps Officer, M.B.A. and 15+ years in business & management. He's worked as a CMO, Marketing & Strategy Director.
In the wild, find Jeremiah training for his next triathlon or endurance challenge.